About Us

We are proudly introducing the structure of our company, which consists of 5 wonderful ladies who are always with passion and pursuit for life. At the age of 30+, we have perceived our own understanding of life and ideas. Among us, there is a teacher who has been engaged in international early-childhood education for nearly 10 years, a general manager of well-known local retail enterprises, a professional manager who has been working in pillar industry for a long time, and a fashion buyer who comes with a thorough understanding on fashionable products.

After all, we are all sharing the same identity — mom. Our children are currently studying at different levels of primary and secondary school in New Zealand. As the most intimate companion of our children, we have all gained deep understandings of their school life and study habits. Meanwhile, we have also found some deficiencies and inconveniences in our children’s school life through observation while accompanying them.

We believed this is the main reason why we created Goodie, a brand that aims to provide New Zealand children with a better choice of school supplies. We have been comparing and analysing school supplies brands from all around the world, considering their practicability, comfort and aesthetics, we eventually selected hundreds of school supplies suitable for our students, including school bags, stationery, educational toys and Goodie bags. There are brands from Germany, France, Japan, China, South Korea and many other major manufacturers, which cover the needs from children in kindergarten, primary school, middle school and even students in college.

We are absolutely confident that our products can enrich the student supplies market in New Zealand and will be providing better and comprehensive support for children’s long-term learning journey in Aotearoa.